Avoiding U.S. Travel, Europeans Rediscover Their Own Lovely Continent

Posted onAuthorChris Owen

  • Surge in Intra-European Travel: An overwhelming 77% of Europeans are planning trips within the continent for their 2025 travel, signaling a major shift toward regional exploration.
  • Decline in U.S. Travel: There is a significant drop in European travel to the U.S., with some countries seeing double-digit declines, influenced by rising costs, a strong dollar, and shifting perceptions.
  • Rise of Offbeat and Shoulder-Season Travel: A majority of European travelers (55%) are now seeking out less-crowded, off-the-beaten-path destinations, and shoulder months like September are growing in popularity.
  • Shift in Travel Habits: There is a notable increase in car travel for more flexibility, and while budgets remain robust, spending is focused on value and experiences over impulse purchases.

A vibrant and exciting new chapter is unfolding in European travel, as a recent report from the European Travel Commission (ETC) reveals a remarkable surge in intra-continental tourism. In 2025, an incredible 77% of Europeans are choosing to explore the rich tapestry of their own continent, sparking a continental travel renaissance. This beautiful trend is driven by a desire for more authentic, value-driven, and culturally rich experiences closer to home.

This shift is creating wonderful opportunities for travelers to rediscover the charm of Europe. Instead of long-haul flights, people are embracing the flexibility of car travel and exploring lesser-known destinations, moving away from crowded hotspots to find serene rural retreats and charming second-tier cities. This “slow travel” approach allows for deeper connections with local cultures and landscapes. The report also highlights a growing interest in shoulder-season travel, with September emerging as a popular month to enjoy milder weather and better value.

Countries like Spain and Italy are shining as top choices, celebrated for their sunny coastlines and rich heritage. At the same time, nations such as Poland, Austria, and Switzerland are gaining attention for their stunning natural beauty and authentic local charm. This is a fantastic time for European travel, as a new generation of explorers redefines the modern vacation, focusing on personal connection, sustainability, and the incredible diversity found right in their own backyard.

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