Avalon Waterways Sees Record Bookings For 2026

Posted onAuthorChris Owen

  • Record-Breaking Bookings: Avalon Waterways is experiencing record demand for its 2026 season, with sales up 17 percent from 2024.
  • Innovative Suite Ship Design: A key to its success is the unique design of its Suite Ships, which feature spacious Panorama Suites with beds facing the view and Open-Air Balconies.
  • Personalized Excursion Choices: The cruise line offers signature “Avalon Choice” excursions, allowing guests to personalize their journey with Classic, Discovery, and Active options.
  • Strong Demand Across Key Itineraries: Popular European river routes like the Rhine and Danube, as well as Mekong River cruises in Asia (with bookings up 76%), are driving the surge.

Avalon Waterways is sailing into a phenomenal 2026, celebrating record-breaking bookings and surging demand for its innovative river cruise experiences. The cruise line has beautifully reimagined the entire river cruise journey, and travelers are responding with incredible enthusiasm. Sales for the 2026 season are already up 17 percent compared to 2024, showcasing the powerful appeal of Avalon’s unique approach to discovery and personalized travel.

This wonderful success is a testament to Avalon’s commitment to giving cruise aficionados exactly what they desire. The experience is centered around their award-winning Suite Ships, which feature two full decks of spacious Panorama Suites with beds that face the view, and Open-Air Balconies that create an immersive connection to the stunning scenery. Guests can tailor their journey with Avalon Choice excursions, which offer a fantastic range of Classic, Discovery, and Active options to suit every interest and energy level.

From the timeless charm of the Rhine and Danube rivers to the wine-rich vineyards of Bordeaux and the vibrant cultures of the Mekong River in Asia, Avalon offers a captivating portfolio of itineraries. As Chris Hall, managing director for the Globus Family of Brands, noted, Avalon’s difference lies in its unique combination of stunning ships, passion-filled excursions, and the freedom for guests to cruise their way.