• Record Bookings for 2026: Avalon Waterways is experiencing unprecedented demand, with 2026 bookings significantly ahead of previous years, indicating strong growth in the river cruise market.
• Innovative Suite Ship Design: Avalon’s “Suite Ships” feature unique Panorama Suites with 30 percent more space, wide-opening Open-Air Balconies, and beds positioned to face the scenic views.
• Diverse Itinerary Offerings: Popular European routes include the Romantic Rhine, Danube (classic and Balkan discovery), and French itineraries like Paris to Normandy and Bonjour Bordeaux, alongside strong growth in Asia on the Mekong River.
• Personalized Excursion Options (Avalon Choice): Guests can customize their experience with “Avalon Choice” excursions, providing Classic, Discovery, and Active options to suit various interests and energy levels.

Avalon Waterways is sailing into 2026 with remarkable momentum, celebrating record-breaking bookings and surging demand for its river cruises across Europe and Asia. The company reports a fantastic 17 percent increase in sales compared to 2024, and a 7 percent lead over 2025 bookings at this same time.

This exciting success is a testament to Avalon’s dedication to providing exactly what today’s travelers desire: iconic destinations, deeply immersive experiences, and innovative features that truly elevate the river cruise adventure. Chris Hall, managing director for the Globus Family of Brands in Asia Pacific, beautifully highlights Avalon’s unique approach, emphasizing their “Suite Ships with a view, passion-filled excursions and the freedom to cruise your way.”

For those dreaming of European escapades in 2026, Avalon offers captivating journeys along beloved rivers. The Romantic Rhine itinerary, with its charming castles and cobblestone towns from Amsterdam to Basel, remains a firm favorite. On the Danube, guests can choose between the classic “Danube Dreams” or delve deeper into the “Balkan Discovery.”

France continues to be a growth market, with the popular “Paris to Normandy” and the delightful new wine-focused “Bonjour Bordeaux” itinerary. Even Christmas cruises are seeing tremendous popularity, promising festive cheer. Beyond Europe, bookings for Mekong River cruises are up a fantastic 76 percent over 2025, offering an intimate experience through Vietnam and Cambodia.

At the heart of Avalon’s success are its award-winning Suite Ships, featuring Panorama Suites that are 30 percent larger than industry standards, with revolutionary Open-Air Balconies and beds that face the breathtaking views. Paired with the flexible Avalon Choice excursions—offering Classic, Discovery, and Active options—guests can personalize their adventures, ensuring every journey is filled with joy and discovery.