• Symbolic Christening Ceremony, the float was officially named Star Princess during a traditional bottle-breaking event to honor the cruise line’s maritime heritage.
• Architectural Floral Design, the display incorporates signature elements of the new Sphere Class ships, including a floral interpretation of the iconic glass Dome.
• Tribute To Alaskan Wildlife, the float features intricate natural recreations of glaciers, humpback whales, and bald eagles to celebrate the 2026 Alaska cruise season.
• Massive Natural Scale, the structure measures 55 feet in length and utilizes over 300,000 individual flowers and natural elements to create its vivid scenery

Princess Cruises is bringing the magic of the sea to the streets of Pasadena through a creative and festive celebration of maritime tradition. In preparation for the iconic New Year’s Day Rose Parade, the cruise line held a symbolic christening ceremony for its spectacular new float. Using a bottle of organic tequila to honor its nautical roots, the event officially named the floral masterpiece Star Princess. This gesture perfectly bridges the gap between the company’s storied history on the ocean and the vibrant pageantry of the Tournament of Roses, promising a dazzling display for millions of viewers worldwide.

The float itself is a marvel of design, meticulously crafted to mirror the innovative Sphere Class architecture of the newest Princess ships. It features a floral recreation of The Dome, an advanced entertainment space, and the elegant, curved Piazza. Beyond its architectural tributes, the float serves as a moving love letter to the breathtaking beauty of the Alaskan wilderness. By showcasing towering glaciers, soaring eagles, and spouting whales made entirely from natural materials, Princess Cruises is highlighting its position as a leader in Alaskan exploration while celebrating the upcoming inaugural season of the real Star Princess in 2026.

This ambitious project involves the use of more than 300,000 fresh flowers, seeds, and barks, standing 55 feet long and 21 feet high. The collaboration with Artistic Entertainment Services ensures that every detail reflects the awe and wonder of sailing through the Inside Passage. As the parade travels down Colorado Boulevard, it offers a warm and sunny preview of the unforgettable experiences awaiting travelers in the Great Land. This tradition not only honors the hard work of the designers and builders but also invites spectators to dream of their next grand adventure on the water.