• Record-Breaking Tourism Spend: Victoria has achieved a historic $9.3 billion USD in international visitor spending, driving a major tourism boom for Australia.
• Key Growth from India and China: The surge is significantly fueled by travelers from India and China, who have become leading sources of tourism revenue.
• Melbourne as the New Leisure Capital: Melbourne has surpassed Sydney as the preferred destination for domestic travelers, thanks to its vibrant culture, events, and food scene.
• Strategic Focus on Sustainable Growth: Victoria is investing in long-term success through market diversification, a commitment to sustainable tourism, and infrastructure upgrades.

Australia is celebrating a historic moment in its tourism industry, with the state of Victoria emerging as a global travel powerhouse. In a stunning display of recovery and appeal, Victoria has registered an incredible $9.3 billion USD in international visitor spending over the past year, placing Australia firmly alongside top-tier destinations like Japan, Thailand, and France. This achievement signals a vibrant new era for Australian travel.

This remarkable growth is being fueled by surging interest from key international markets. India has become a major contributor, with Indian tourists injecting an impressive $810 million into Victoria’s economy. At the same time, travelers from China continue to be the top spenders, contributing $2.9 billion.

This strong, diverse interest provides a solid foundation for sustainable expansion. At the heart of this success story is Melbourne, which has beautifully overtaken Sydney as Australia’s new leisure capital, celebrated for its dynamic culture, world-class festivals, and authentic local experiences.

The positive impact is felt far beyond the city, with regional Victoria also experiencing a wonderful tourism revival. This economic uplift is creating thousands of jobs and supporting local communities across the state. Looking ahead, Victoria is building on this momentum with smart, long-term strategies focused on market diversification, sustainability, and infrastructure investment. The state is not just experiencing a rebound; it is leading a nationwide tourism transformation that serves as an inspiring example for the world.