• First of Its Kind on Twitch: Carnival Cruise Line is pioneering the cruise industry’s first-ever interactive livestream on Twitch, blending digital gaming with vacation travel.
• Viewer-Driven Action: Audiences have direct control over the livestream, voting on the challenges and destinations that host iJustine must tackle on the Carnival Celebration.
• Exciting Giveaways and Challenges: The event features engaging challenges, unexpected surprises, and a giveaway where viewers have the chance to win a Carnival cruise.
• Mulitplatform Broadcast: The Play Carnival livestream will be broadcast on Sunday, Nov. 15, at 10:30 a.m. EST across Carnival’s Twitch, Instagram, and TikTok accounts

Carnival Cruise Line is making history as the very first cruise line to bring an interactive livestream to Twitch, launching an exciting new adventure called Play Carnival. This viewer-driven experience brings the world of gaming and travel together on the magnificent Carnival Celebration ship, allowing audiences to directly influence the journey.

Through this interactive broadcast, viewers will be in the driver’s seat, voting on challenges, side quests, and destinations for popular digital creator iJustine as she navigates the ship. Accompanying her is Carnival Fleet Cruise Director Erin Weigand, who will co-pilot the journey, help manage viewer input, and introduce spontaneous twists. The ultimate goal is to keep the energy high and the live Fun Meter from hitting zero, as iJustine aims to earn her honorary Cruise Director badge.

The event, taking place on Sunday, Nov. 15, at 10:30 a.m. EST, will be broadcast on Twitch, Instagram, and TikTok, offering everyone plenty of ways to join the excitement. To make the stakes even higher, viewers will have the chance to win a Carnival cruise vacation of their own. This innovative event aims to connect with audiences through the joy of play, bringing Carnival’s “Find Your Fun Again” campaign to life in a fresh and engaging way.