- Seventy-three percent of pet owners prefer taking road trips over flying during the holidays specifically to bring their pets along.
- Nearly forty-five percent of pet owners have turned down travel opportunities that could not accommodate their animal companions.
- Younger generations like Gen Z and millennials lead the trend, with seventy-five percent taking road trips with pets in recent years.
- Drivers traveling with pets prioritize vehicle features such as expanded cargo space, clear visibility, easy-to-clean surfaces, and comfort.
Family pets have become an essential and cherished part of holiday vacation planning across the United States, significantly influencing how families travel during the festive season. According to recent proprietary research released by Subaru of America from a survey conducted by Talker Research among two thousand drivers and pet owners, approximately seventy-three percent of respondents are substantially more likely to take a road trip instead of flying specifically so they can bring their beloved animal companions along for the adventure.
Furthermore, more than two-thirds of pet owners report that their animals directly affect their holiday travel choices, and nearly forty-five percent have turned down travel opportunities that could not accommodate their furry family members. Younger demographics, particularly Gen Z and millennials, demonstrate an even stronger commitment to pet-inclusive travel, with seventy-five percent having taken road trips with their pets over the past five years compared to older generations.
When hitting the open road with animal companions, drivers prioritize specific vehicle attributes such as ample cargo space for crates and gear, clear rear visibility of their pets, easy-to-clean interior surfaces, and overall cabin comfort. These valuable insights highlight a broader cultural shift where family pets actively shape holiday itineraries, driving preferences, and destination choices. As automotive manufacturers, brands, and travel planners adapt to these evolving consumer priorities, ensuring a safe, comfortable, and inclusive travel experience for pets remains a top consideration for modern families on the move.