- Gold Medal Culinary Distinctions: United Airlines secured premier Gold Medals for both its premium business class red wine selection and its innovative global beverage partnerships.
- Exclusive Centennial Champagne Collaboration: The carrier partnered with Champagne Laurent-Perrier to design a bespoke, limited-edition cuvée honoring United’s milestone 100th anniversary celebration.
- Significant Hospitality Capital Investments: The airline has invested nearly 35 million dollars over two years to curate high-end, sommelier-level beverage programs at 35,000 feet.
- Expanded Economy Cabin Access: In a positive move for passenger inclusivity, United has extended select premium California labels to travelers flying in the Economy cabin.
The global aviation and hospitality sectors are celebrating a phenomenal triumph in premium passenger comfort as United Airlines secures top honors for its onboard culinary experience. At the prestigious 40th anniversary Business Traveller Cellars in the Sky Awards in London, the major carrier walked away with multiple distinguished accolades, reinforcing its market-leading position in premium travel. By transforming its international beverage selections into a world-class, sommelier-level experience, United is successfully ensuring that transoceanic journeys are as relaxing and indulgent as they are efficient.
The absolute highlight of the event was United’s spectacular showing in the competitive business class categories, highlighted by a Gold Medal for its premium red wine offering, The Mascot Cabernet Sauvignon 2019. Celebrated by an independent panel of leading wine experts and Masters of Wine for its exceptional balance and depth, the selection pairs beautifully with the airline’s elevated Polaris business class dining. Additionally, the airline captured a second Gold Medal in the Drinks Innovation category for its exclusive, bespoke partnership with Champagne Laurent-Perrier, creating a unique celebratory cuvée to mark United’s upcoming centennial anniversary.
This brilliant award sweep is the direct result of a massive, forward-thinking investment strategy. Over the past two years, United Airlines has channeled nearly 35 million dollars into completely modernizing its onboard wine program, collaborating directly with legendary wineries across the globe. Proving its dedication to all travelers, the carrier has also expanded access by introducing select premium California labels previously reserved for business class into the Economy cabin. This incredible dedication to hospitality innovation guarantees a sophisticated, future-proof passenger experience, proving that a long-haul flight can easily double as an elite culinary adventure.