• Participating Fleets: Holland America Line, Seabourn, and Princess Cruises will all air the tournament.
• Complete Coverage: The agreement includes live broadcasts of all 104 matches of the 2026 FIFA World Cup.
• Viewing Locations: Matches will be viewable on in-room televisions and large public screens on deck or in theaters.
• Event Dates: The broadcasts will span the entire tournament from June 11 to July 19, 2026.

Holland America Line, Seabourn, and Princess Cruises have successfully secured agreements to broadcast the 2026 FIFA World Cup across their respective fleets. Through a partnership with IMG, these cruise lines will provide live coverage of all 104 matches scheduled between June 11 and July 19, 2026. This initiative is designed to resolve the conflict many travelers face when scheduling summer vacations during major global sporting events.

Guests on board will have multiple viewing options. Every match will be available for private viewing in staterooms through the Sport 24 Special Event channel. Additionally, to create a lively communal atmosphere, select high-profile games will be shown on large public screens. Venues for these public viewings include the Lido Deck screens on Princess and Holland America ships, as well as main theaters on select vessels. This arrangement ensures that passengers can track the progress of their national teams while traveling to diverse destinations such as Alaska, the Mediterranean, and the Caribbean.

Executives from the cruise lines emphasized that the World Cup is a premier global event with billions of viewers. By offering fleetwide access, they intend to enhance the guest experience, allowing passengers to book their cruises confidently without fear of missing the tournament. The 2026 World Cup is particularly significant as it features an expanded lineup of 48 teams and is hosted jointly by the United States, Canada, and Mexico. Available itineraries during this period include sailings on ships such as the Noordam, Star Princess, and Sun Princess.