• Holland America Line will debut an Alaska-themed float in the 99th Macy’s Thanksgiving Day Parade on November 27.
• Multi-platinum artist and Alaska native Jewel is scheduled to perform on the float.
• The float will feature design elements highlighting Alaska’s wildlife and HAL’s Global Fresh Fish Program.
• The performance aims to showcase the cruise line’s commitment to sourcing sustainable seafood directly from Alaskan fishermen.

Holland America Line (HAL) is set to make its debut in the 99th annual Macy’s Thanksgiving Day Parade on November 27 in New York City. The cruise line will feature an Alaska-themed float intended to showcase its deep connection to the region and its commitment to sharing Alaska’s beauty with travelers.

Performing on the float will be Alaska native and multi-platinum musical artist Jewel. HAL’s Chief Marketing Officer, Kacy Cole, stated that Jewel’s artistry authentically captures the spirit and sense of adventure that defines Alaska. The performance is expected to be seen by millions of parade viewers globally.

The float’s design will incorporate striking elements reflective of Alaska’s glaciers and native wildlife. Furthermore, the design will highlight HAL’s Global Fresh Fish Program, emphasizing the cruise line’s distinction as the only one certified to bring sustainable fresh seafood directly from Alaskan fishermen aboard its ships.

The Macy’s Thanksgiving Day Parade, a long-standing holiday tradition, will feature a total of 29 floats, 26 performers, and 11 marching bands. Other notable performers scheduled to appear include Busta Rhymes, Ciara, and Foreigner. The parade will be broadcast nationally on NBC and streamed on Peacock from 8:30 a.m. to 12 p.m. in all time zones.