• Azamara Cruises has appointed seasoned executive Lisa Kauffman as its new Chief Marketing Officer.
• She will lead all marketing and communications to elevate the brand and its Destination Immersion® experiences.
• Kauffman brings extensive experience from past executive roles at Starboard Group, Celebrity Cruises, and Disney.
• Her appointment is viewed as a key step in strengthening Azamara’s connection with guests and the travel community.

Azamara Cruises is charting an exciting course forward with the wonderful appointment of Lisa Kauffman as its new Chief Marketing Officer. This strategic addition to the leadership team brings a wealth of experience and a fresh perspective to the small-ship cruise line, which is celebrated for its unique Destination Immersion® experiences. Lisa is set to steer all aspects of marketing and communications, guiding the brand’s story and deepening its connection with travelers across the globe.

Her background is truly impressive, featuring high-level executive roles at major global brands such as Starboard Group, Celebrity Cruises, Macy’s, and The Walt Disney Company. This extensive experience in the cruise, retail, and travel sectors makes her an ideal fit for Azamara. Dondra Ritzenthaler, the CEO of Azamara, expressed great delight in welcoming Lisa, noting that her passion for storytelling and guest-centric thinking will be vital in strengthening the cruise line’s position as a leader in intimate, culturally rich travel.

Lisa shares this enthusiasm, stating her honor in joining a company she has long admired for its commitment to creating unforgettable guest experiences. Beyond her professional achievements, Lisa is a dedicated community leader in her native Miami, serving on the board of Goodwill Industries and mentoring emerging women leaders. Her appointment signals a bright new chapter for Azamara, promising continued growth and innovation in delivering meaningful and immersive voyages around the world.