• Multi-platinum singer Jewel, an Alaska native, will perform on the float, celebrating her home state.
• The Alaska-themed float will be Holland America Line’s first-ever appearance in the Macy’s Thanksgiving Day Parade.
• The float features innovative design depicting Alaska’s glaciers, wildlife, and Denali National Park.
• The float will highlight the cruise line’s Global Fresh Fish Program, emphasizing its commitment to Alaska sustainable seafood.

Holland America Line (HAL) is set to participate in the 99th Macy’s Thanksgiving Day Parade on Thursday, November 27, with an Alaska-themed float featuring a live performance by multi-platinum singer-songwriter and Alaska native Jewel. Her performance is intended to celebrate her home state and highlight the cruise line’s extensive connection to Alaska and its commitment to sharing the region with travelers.

The float, marking HAL’s first appearance in the iconic holiday event, is designed to transport the grandeur of Alaska to Manhattan. It will incorporate innovative, kinetic design elements that depict breathtaking glaciers, local wildlife, and the majesty of Denali National Park.

The display will also showcase HAL’s Global Fresh Fish Program, emphasizing its distinction as the first and only cruise line certified for Alaska sustainable seafood. This program supports local Alaskan fisheries by sourcing fresh ingredients directly, bringing regional flavors onboard for guests.

Jewel expressed enthusiasm for celebrating the place that shaped her, noting her happiness to share the magic of Alaska’s landscapes and culture alongside the cruise line. This collaboration captures the spirit of adventure and artistry that defines the region. The Macy’s Thanksgiving Day Parade will air in the U.S. on NBC and stream on Peacock from 8:30 a.m. to 12 p.m. in all time zones.