Carnival Breeze, the latest Fun Ship from Carnival Cruise Lines sets sail in June 2012, but already the line is building excitement for the new 130,000-ton ship. Carnival Cruise Lines today launched a promotional campaign called Live the Carnival Breeze Life to inspire people to enjoy and celebrate the island mindset year-round, while also offering fans a first look at the new ship.
“As we gear up for the introduction of our tropical-inspired Carnival Breeze, we encourage Carnival fans to celebrate the spirit of the Caribbean in their everyday lives,” said Jim Berra, chief marketing officer for Carnival Cruise Lines.
By visiting the new Carnival Breeze tab on Carnival’s Facebook page, fans can enjoy a fun and engaging social experience with exclusive opportunities, videos and giveaways – all while learning more about the new , which sets sail in June 2012. The tab includes a “Meet the Carnival Breeze” area with detailed renderings offering a sneak peek at the ship’s stunning public spaces.
“With the end of summer quickly approaching, there’s no better time to start to Live the Carnival Breeze Life,” Berra added noting “whether it’s donning flip-flops to a business meeting or adding a drink umbrella to your morning orange juice. We invite visitors to regularly explore all the fun, interactive experiences and videos about Carnival Breeze and island life on our Facebook page and celebrate the tropical lifestyle whether they’re on board a ‘Fun Ship’ or in their own backyard.”
Just as Carnival Breeze is designed to provide guests with the breezy feeling of the tropics, the new Live the Carnival Breeze Life campaign encourages “fun-atics” to infuse that fun Caribbean spirit into their everyday lives. By visiting the Carnival Breeze tab on the company’s Facebook page, fans can declare “I Will Live the Carnival Breeze Life” to join the movement while also raising money for a great cause. For each person who joins, Carnival will donate $1, up to $20,000 total, to its charitable partner, St. Jude Children’s Research Hospital®, one of the world’s premiere centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases.
While on the new Facebook tab, visitors are also invited to enter the Carnival Breeze Great Flip-Flop & Cruise Giveaway through September 1, 2011, to be among the 1,000 randomly selected entrants to receive a pair of special, limited-edition, red, white and blue Carnival Breeze flip-flops. From those lucky winners, one Golden Flip Flop grand prize winner will have the ultimate opportunity to Live the Carnival Breeze Life on a free cruise vacation for two aboard the Carnival Breeze.
The new Carnival Breeze sets the stage for unforgettable fun in an environment that will bring people together and deliver the carefree feeling of the Caribbean. The ship will feature many open areas to bring in the sun, sea and sky with colorful interiors and stunning public spaces that take their cues from the region’s cool island breezes and warm tropical sunsets.
Through dramatic artist renderings, fans can get a first look at Carnival Breeze’s design on Facebook and at the ship’s own website, www.carnivalbreeze.com where the sun-splashed ambiance of the Lido Marketplace restaurant and a palm tree-lined indoor/outdoor café and live entertainment venue called Ocean Plaza stand by.
Like sister-ship Carnival Magic, The Lanai outdoor wraparound promenade and the Caribbean-inspired RedFrog Pub brings the outdoors in, with a seemingly endless variety of ways to relax and have a great time. The breezy tropical surroundings even extend to the ship’s staterooms which incorporate a palette of pleasing pastel hues and a striking new design.
Carnival Breeze Facebook tab is the place to be too, where each Thursday from 3-4pm EDT the company will feature an hour-long Carnival Breeze Break. During these weekly breaks, Carnival fans can chat with each other and the Carnival team to share their tips and stories of fun, and receive a giveaway – from island-inspired food and drink recipes to Carnival Breeze desktop wallpaper and more.
The new Facebook tab also features an exclusive photo gallery where Carnival fans can showcase how they are inspired to live in the spirit of the Carnival Breeze. Here, visitors will also find tips to Live the Carnival Breeze Life, and a comedic Web series featuring “Mr. Breezie,” a character who is transformed by the enjoyable Carnival Breeze lifestyle.
Carnival enthusiasts and cruise rookies alike can learn even more at www.carnivalbreeze.com, where they’ll find a “How It’s Made” section featuring a construction timeline, and images and videos of the shipbuilding progress. The site also offers a countdown clock for the ship’s U.S. arrival, consumer testimonials, port-of-call and itinerary offerings, and information on the many dining, activity and entertainment choices available.
Following an inaugural 12-day cruise from Venice departing June 3, 2012, Carnival Breeze will operate a series of 12-day Mediterranean voyages from Barcelona through October 25, 2012. After its trans-Atlantic crossing, Carnival Breeze will sail year-round from Miami beginning November 24, 2012, offering port-intensive six- and eight-day cruises that showcase the best the Caribbean has to offer.
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